The campaign’s key messages are centered around several core concepts:
- Informing about survivor engagement: explaining the active role survivors play beyond receiving care;
- Advocating for collaboration: encouraging anti-trafficking NGOs and policymakers to partner with survivors and elevate their voices as primary stakeholders;
- Redefining representation: shifting away from a savior or victim portrayal, emphasizing empowerment, and embracing the complexity of trafficking experiences;
- Recognizing survivor expertise: acknowledging that survivors are the true experts on human trafficking;
- Promoting ethical storytelling: discussing the fine line between sharing a survivor’s story and exploiting it, emphasizing respect and dignity;
- Debunking human trafficking stereotypes: challenging the ideal victim stereotype, emphasizing the diversity and complexity of trafficking experiences.